School Fundraiser
If your school is unable to finance the Know Idea Business program independently and you would be interested in taking part in a unique fundraiser, we are happy to partner you with a business that will fulfill these needs for you.
Status Quo
Currently grade schools and high schools participate in fundraising activities
to satisfy ever increasing budget gaps or to fund special class events.
Typically these activities involve the students selling a product or a service
to immediate and extended family members and their friends. While the students
may or may not reach fundraising goals, the exercise is usually of limited
or no educational value.
Solution
Through a strategic relationship, Know Idea has partnered with a digital
marketing company, Pair of Shoes Marketing, to create a unique fundraising
opportunity that is also an authentic learning experience. Know Idea has
developed an interactive learning channel to teach students about business,
marketing, and advertising. The students then draw on that knowledge to
design and produce a digital video campaign on behalf of a sponsor business.
Upon completion of the digital advertisement, the students then distribute
the campaign using digital mediums that they currently utilize and interact
in such as MySpace, FaceBook, AIM, email, and more. The school participates
in the revenues that are garnered from the advertising campaigns based on
the circulation and viewership of the ads. The students run their own ad
agency, learn about business, marketing and advertising and 50% of all revenues
that are garnered from these campaigns are donated to your school.
If you would like to learn more about Know Idea's Business program and how this fundraiser can help your school, please e-mail us.